Pawprint pricing example
Plan cards for a pet-care subscription. Plans are side by side, the recommended one has a yellow ring and ribbon, and each card lifts on hover. Prices and plan names are fictitious placeholders.
Basic
Accident cover for emergenciesQuote / illustrative
- Emergency care up to a cap
- 24/7 vet line
- No yearly checkups
Most popular
Care
Everyday health and accidentsQuote / illustrative
- Checkups and vaccines
- Reimbursement up to 70%
- Direct payment at partner clinics
Care+
Broad cover with the highest capQuote / illustrative
- Everything in Care
- Reimbursement up to 90%
- Dental and specialist visits
Guidelines: one highlighted plan, three to four checklist items per card with a paw bullet, a button at the bottom of every card so they align, and the price always with its unit. If a price is unknown, say so ("Quote") instead of inventing a number.